Importance of having a Digital Marketing Strategy in COVID
The importance of creating and using a digital marketing plan to support digital transformation and company growth
Where do you start if you want to develop a digital marketing strategy? It’s still a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don’t have an integrated plan to grow and engage their audiences effectively.
If your business doesn’t have a strategic marketing plan you will suffer from the ten problems I highlight later in this article and you will lose out to competitors who are more digitally savvy
Why Should Business Have Digital Marketing Strategy
Digital marketing offers the reinvention (and redemption) of the traditional concept of small businesses. It’s common for SMEs to simply wait for local consumption habits to randomly align with their interests – in my opinion, a lousy take on the “let your work speak for itself” premise and referrals.
Most of the lucky ones who survive this approach, end up regaining their investment too late – and by that point, they just settle for regular income. The impulse a solid marketing strategy gives a small business the offers the chance to challenge corporate supremacy in equal conditions when it comes to reaching the public.
The use of online media platforms and online tools such as social media and analytics, the segmentation of prospects is facilitated and thus be able to target the largest amount of forces (exclusive offers based on tastes and consumption behaviors) towards a receptive population. A strategy that companies like Amazon implement very well.
In turn, this dynamic will throw new valuable information (doubts, comments or qualifications) from where owners can base and take advantage to expand your catalog of products or services and further personalize the campaigns. Of course, the maximum aim is conversion -which also includes the level of response and user actions in the different channels-; a call-to-action for online or regular purchase. Such conversion is possible by creating a good online reputation, having a distinctive tone and portray a transparent brand personality; all things achievable thanks to content marketing.