Unfortunately, for most small business owners, creating a professional website design can feel like just one more chore. Since so many objectives have to be taken into consideration. Most business owners are very busy and updating a website is the last thing they want to worry about. The bottom line is that every business should at least understand the benefits of creating a website. If, for no other reason, other than there are over 1.7 billion Internet users worldwide.
What’s more, 75% of users said they purchased something online. With the amount of people surfing the Internet, it’s important to have an online presence. And a website is an easy way to do it. When consumers conduct a Google search for a business, they potentially have thousands of choices. A great website design provides a good user experience that will help to attract people to your site, keep them there, encourage them to make a purchase and inspire them to return often. On the other hand, a bad user experience will send them running to a competitor.
Before we dive in, at Innovate Biz Solutions as a company that offers website designs and online digital marketing services. As someone who works in the SEO industry, We understand how poor website design can impact how you rank in search engines.
While every business and website are different, there are some common elements that make a great website design that offers a positive user experience for visitors. Here are a few tips:
Your website is often the first impression a consumer will have of your business and brand and visual design is very important. Web builder templates give you a huge head start by providing you with professionally designed and customizable pages that are attention-getting, easy to follow and aesthetically pleasing. Typically, all you have to do is add your content, photos, colors and logo.
The process of developing a website design brief will in fact help establish a clearer understanding of your business. You will soon find that you will speak the language and close sales, sign up new clients just in your conversation alone.
What are your business goals?
– What do you want the website to achieve?
– Who are your customers?
– What are your products and services?
– What is your brand?
– What are the key search terms
your customers will use to find you?