How Important is SEO For Businesses? Statistics are showing how necessary SEO online is for increasing business.
93% of online experiences begin with a search engine.
75% of users never scroll past the first page of search results.
50% of search queries are four words or longer.
88% of shoppers trust online reviews as much as they trust personal recommendations.
Organic search provides 5.66% more opportunity than that of paid search.
Including a video in a post increases organic traffic from search results by 157%.
In 2016 CTR for Desktop searches were at 62.7%. In 2018 this decreased to 60.4% (US statistics)
Optimize local SEO Service for Startups
About 50 per cent of people who conduct searches on local business were found to have visited the business on the same day, according to a recent research by Google on search behavior. This shows that people who conduct local searches are looking for instant solutions, something that startups should tap on. Even if your company operates solely online, you will benefit from local SEO services as the results get more and more personalized and localized.
This process starts with setting a Google Places account with Google My Business, for which you need to have a proper address and phone number to be featured on your website. This is followed by adding sufficient visuals, making entry into reputed and relevant local directories, optimizing on geo-targeted keywords and getting good reviews and useful back links. You can also enhance brand awareness and customer engagement through social media.
SEO Improves Online Visibility On Search Engines
Startups need to have an SEO-friendly website. Optimizing SEO can improve your online visibility in SERPs. The higher your page ranking, the better are the chances to gain more users who can potentially convert into new customers for your product. Local SEO is an integral part of digital marketing for startups and involves a range of measures from title tags, content, page speed, alt text for images and high-quality back links, to name a few.
All of these factors make digital marketing for startups a necessity to grow. You can consult our digital marketing services to guide you through the process.
SEO Helps Generate ROI
Digital marketing for startups facilitate higher conversion rates which can potentially lead to higher revenues. It is therefore an effective way to measure ROI (Return on Investment) of SEO. Google has found out that companies that use digital marketing strategies claim 2.8 times better revenue as compared to those who don’t. Small and medium enterprises using digital marketing techniques will also have 3.3 times better chances of developing their workforce and business. It is also more convenient for the concerned company since digital marketing techniques can be customized, tracked and monitored easily unlike traditional marketing methods, with results measured immediately. The key is to generate a consistent flow of targeted traffic that converts into leads.