Google Ads | PPC Management

Google Ads / PPC Management

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Google Adwords Management Leaders And Businesses Can Trust.

Google Ads

Our Team  specialize in Google Ads and have a proven track record of significantly growing campaign’s performance. Whether you are a big multinational company or a smaller, localized business, We have the knowledge needed to achieve fantastic results and return on investment!

PPC Management

We have a proven track record with over 6 years experience managing PPC (Pay-Per-Click) campaigns and achieving great results for customers. We  see our Team as an extension to your office and build the campaigns in line with your business & marketing goals. 

Content Marketing

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Social Media Marketing

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Elevate your Search Engine Marketing with the right combination of services

Our team Includes Google and Microsoft (Bing) Certified senior PPC account manager with over 6 years experience working in one of the top performing and fastest growing PPC agencies in the Latin America.


What is Google Ads and how does it work?

Internet users have the answer to every question at their fingertips thanks to Google’s complex search algorithm. Pondering anything out loud in this information age is likely to be met with a swift response to “just Google it!”. Google has become the most visited website in the world and processes more than 1.2 trillion searches every year. Such is Google’s influence, the search engine now informs almost every decision we make. For example, we know that more than half of all purchases start with a Google search.

Google Ads (formerly known as Google Adwords) is a quick and effective way to put your business in front of all that search traffic. It allows you to create and share ads which are tailored to appeal to your target audience. Your ads are displayed at the top of the Google results page whenever someone is searching for the products or services that your business offers. You only pay when users click your ad to view your website or call your phone number.

Organic search results appear because of their relevance to the search terms. However, for a newly-launched business, it may take years to organically go up the rankings which means you’re missing out on valuable sales. Google Ads allows you to jump the queue with paid search results. It is fast, flexible and great for a variety of advertising strategies, including seasonal and limited capacity products, very specific niche targeted campaigns, and as a means of getting immediate online exposure for new businesses.


  1. Google Search Network – usually text form, these ads can show on Google results pages when someone searches for your targeted keywords
  2. Google Display Network – usually image form, these ads appear on websites or apps that your customers visit
  3. Google Video Ads – usually 6 or 15 second videos, these ads show right before or during YouTube content

The cost per click for a Google Ad varies on bids placed on key phrases used in search. Although cost is a factor, the highest bidder is not necessarily the one who gets the top advertising spot. Google looks at how useful your ad is to the searcher, how relevant your landing page, keywords and ads are, as well as the user experience your website provides to determine your Quality Score. If your score is high, even if your maximum bid is less than a rival bidder, you have better chances of winning the highest position.

Speak with our PPC advertising specialists at BAMBRICK today. We can develop a Google Ads campaign which is perfectly suited to the needs of your business.






Help your business grow with a targeted Google Ads campaign




Running a successful business in today’s crowded online marketplace is about more than just having the best products or services. You also need to have the best digital marketing campaign. We know that about 83% of the Australian population is connected to the internet and almost two thirds of users have purchased goods and services online. It’s a lucrative market, but how do you entice all of those potential customers to buy from your website?

Google Ads is such an effective online marketing strategy because it can put your business in front of shoppers at the precise moment they’re looking to make a purchase. Traditional advertising through print, TV and radio can be seen by anyone at any time. You have no way of really gauging their buying intent. With a dedicated Google Ads campaign, you will always reach your target audience when it makes sense for them to come across your ad.

  1. What specific keywords did the customer search for?
  2. What does your campaign say about those keywords?
  3. How do users engage with your site upon arrival?

Google Ads gets better over time because you can keep optimising your ads based on the data gathered. Every click gives you more insight into exactly what your customers want – even when they’re not generating sales. You can also use Google Remarketing to connect with potential customers who’ve visited your website but left without converting. Past visitors will see these ads while they are browsing the web, keeping your brand at the front of their minds and persuading them to come back for more.

If you have an E-Commerce business, Google Ads also allows you to market your products directly in search results with Google Shopping Ads. Online retailers can upload product data to Google Merchant Centre which is used to create listings which include a high-quality image and price. These ads are shown in a comparison shopping engine to people who are already searching for the types of products you sell. Google Shopping Ads also get the premium spot at the top of the results page as their visual format attracts more clicks.

Book a strategy session with our PPC management team at BAMBRICK today. You’ll get a clear picture of how a targeted Google Adwords campaign could be the best thing you’ll ever do for your business.

Your Business Personalized Google Ads Campaign

It’s no secret that the more focused your online marketing campaigns are, the more clicks you will generate. However, the biggest mistake we see from many businesses – and even professional marketing companies – is chasing clicks over customers. You may have designed the perfect ad, but you need to show it to the right people at the right time. Google Ads management is about testing and refining your campaign to give your business the best chance of success.

Our experienced PPC marketing team at BAMBRICK will do a complete review of your current Google Ads campaign and give you specific recommendations on how to decrease your traffic costs, improve your conversion rates and start getting better quality leads, more cost-effectively. We’ve developed our PPC strategies over hundreds of campaigns and we’re confident we can achieve the best results for your business with personalised advice including:


Google Ads allows you to confidently target your ideal customers, but only if you know what they’re actually searching for. Poor keyword management is the number one reason why businesses spend more money on Google Ads than they need to. While managing your keywords effectively won’t fix all that’s wrong with your PPC efforts, it is a major aspect of any campaign and needs to be given the time and attention it deserves.

Essentially, the keywords you select for your Google Ads should be aligned with your business goals and have the highest search volume. While some low volume keywords may be relevant, if they’re not driving traffic to your website, there’s little point in keeping them. This also has the effect of helping you to focus on the keywords that are most important to your business.


If you’re not adjusting your bids to take into account factors such as time, device and location, then it’s safe to say that you’re not getting as much from Google Ads as you could be. Monitoring the performance of ads on different devices enables you to identify which devices your ads are performing well on and which aren’t. You can then maximise your budget with more targeted ads which means more qualified leads and better ROI from your Google Ads.

The same technique can also be applied to time and location. By consulting your data, you can determine the time of day your target audience is likely to be online and adjust your ad bids accordingly. You can also use data to see which search locations are delivering the highest conversions and bid higher in those locations and lower in others – if you choose to bid for them at all. Don’t forget that you can exclude geographical areas to use your budget more wisely.


Not fully understanding their target audience has prevented many businesses from realising the full potential of Google Ads. If you don’t have the complete picture of your ideal customer, how can you create Google Ads campaigns that will entice them to click? This is why you need to take the time to develop a detailed buyer persona including their needs, desires, concerns and behaviour. The more comprehensive your buyer


The impact of the website or landing page that you send users to is a crucially important aspect of all PPC campaigns. Many businesses work hard at optimising their Google Ads to entice users to click only to send them to an unappealing webpage which they promptly leave. Getting people to your landing page is essentially what Google Ads are all about, but if it doesn’t convert users into high-quality leads then it’s nothing but a wasted click.

There is no one-size-fits-all approach to creating landing pages. However, high-converting pages do share common characteristics, including a strong headline, a logical flow that encourages users to keep reading, a testimonial that builds trust, and a great call to action that really inspires. It will take some work to get right, which is why split testing is an important step, but effective landing pages have the power to transform Google Ads campaigns.
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