4 Types of Marketing Emails. Email marketing may take time and dedication, but since we can streamline certain aspects and set future tasks on autopilot, it’s a busy marketer’s best friend.
A newsletter is an email you send regularly (say, monthly or weekly) to certain segments of your email list that helps you interact and build relationships with your leads and customers. Typically, these newsletters are summaries of recent content you created or are planning. Lead Nurturing Emails
The autoresponder series that we mentioned earlier is a perfect example of lead nurturing emails. These emails are usually part of a connected series that guides users further down your sales funnel. They’re launched automatically whenever a user takes a specific action, such as downloading a content offer on a landing page or requesting a trial. Informational Emails
Similar to a newsletter, this type of email delivers an update to a large group of readers. In these emails, you could send announcements relating to:
• New content
• Product updates
• Upcoming events
• Event updates
• Co-marketing partnerships
For example, if you want readers to sign up for your webinar, your informational email should contain facts pertaining to registration windows, times and dates of the event, a short description, and
how readers can sign up. Transactional Emails
Once we have grown your email list a little bit, We engage the prospects and customers you have a relationship with by creating Transactional emails which are automatically triggered when a reader performs a specific action, such as signing up for your newsletter, purchasing a product, and so on. The most frequently used examples are. Welcome Emails
Welcome emails to a new blog or newsletter subscriber or to a new customer. Confirmation Emails
Welcome emails to a new blog or newsletter subscriber or to a new customer help you make a positive first impression on behalf of your brand. Follow-Up Emails
When people fill out and submit a form on your website, send them a follow-up email to thank them for downloading, registering, or whatever they did on your site. It’s also a great opportunity to encourage sharing or forwarding with friends or colleagues or downloading another, related piece of content.