Pinpoint Display Marketing

SIncrease Your ROI by Display Marketing

Online display advertising is the use of the Internet as an advertising medium where promotional messages appear on other websites and/or search engine results pages. These messages frequently contain information
such as text, logos, photographs or other pictures.
The images displayed may be static or animated. Two
common ways to purchase display ads are Pay per Click
(PPC) or Cost per Impression (CPM)Paid media namely search, display, and social are core components of a sound LOCAL digital marketing strategy. Native social advertising that can be geographically targeted are now commonplace across networks such as Facebook and Twitter

  • ­Well written content attracts more audience.
  • ­Stunning social media designs.
  • ­Landing page design and integration.

Internet marketing refers to strategies to promote your business online. Display advertising is one of many types of Internet marketing strategies. Your offline and online marketing approaches should be part of your overall marketing strategy.

[contact-form-7 404 "Not Found"]

Online Display Advertising

Display Advertisements can be posted in a variety of formats and channels.

Discover

Formats of Display Marketing

• Banner Ads. A graphic image that announces the name and identity of a website, along with a brief description. Banner Ads may also include audio/video content. An ad that is displayed on websites usually contains a graphic image and some text. Banners are the most common format used for display advertising. These ads are most effective when targeted to the right audience. The ads can be used to generate leads, sales and build brand awareness. • Visit the website http://electronics.howstuffworks.com/dvd.htm for examples of banner ads located at the bottom and right-hand side of the page. Also, note that these ads relate to the content of the website. • Pop-up Ads. An advertisement that loads between two content pages. These types of ads can create resentment in users and lead to low click-through rates (i.e. very few users will click on these ads). • Text Ads. Sometimes text ads may be more appropriate than the other ad formats. An example of text ads is a commercial message sent to mobile device users. This type of ad downloads quickly and is not affected by adblocking software. You can also find text ads on Search Engine Results Pages.

Strategy

REACH, ACT, CONVERT AND ENGAGE WITH YOUR CUSTOMERS

REACH Acquisition strategy to build awareness ● Relevant tactics/approaches in your marketing strategy: SEO PPC Affiliates and partnerships Online/display ads PR Social media marketing

ACT & CONVERT Persuade visitors to interact and meet one of your conversion goals by connecting them with useful, engaging, and relevant content. ● Relevant tactics/approaches in your marketing strategy: Content strategy Conversion rate optimization Lead generation Homepage/landing page optimization A/B testing

ENGAGE Retention and growth strategy to build customer relationships into repeat visits and sales and brand loyalty ● Relevant tactics/approaches in your marketing strategy: Content strategy Email strategy – newsletters, promotional emails Mobile strategy At this stage, you should now be able to start taking a more in-depth approach to your marketing activities, starting with your goal hierarchy and analyzing your business objectives.

Optimization

At this stage, there is likely now more arms and legs to your digital marketing strategy than before. And with more activity and more knowledge into what makes your customers tick places a greater emphasis on ensuring best practices are not just established but followed throughout to ensure your marketing strategy is optimized and ultimately successful in meeting your business objectives.

Content

Before We have you invest in online display advertising, Our teams consider the following steps. They are presented as an action plan to help us document and explore the approach that is best suited for you.

Popular website analytics and statistics packages include:

Web Trends – www.webtrends.com Google Analytics – www.google.com/analytics Microsoft adCenter – www.adcenter.microsoft.com AWStats – http://awstats.sourceforge.net Yahoo Site Explorer – http://siteexplorer.search.yahoo.com

Action Items Status 1. Explore different online advertising options. 2. Define your target market/audience. 3. Set a budget for your online advertising. 4. Select the best option(s). 5. We Track your success using online tools such as Google Analytics, Yahoo Site Explorer, or other analytics programs in our arsenal 6. Decide whether to adjust your ad campaign.

Reporting

It’s important to keep track of your online advertising campaign to help you assess whether or not you should continue with online advertising, or whether you should increase your investment. Online advertising is easy to track. You can measure success such as click-through rates, page impressions, cost per sale, and so on. Some search engine companies have free or low-cost tracking tools available (e.g. Google Adwords). Conversion tracking helps you track the number of sales you receive from your advertising campaign. Reviewing your sales and the value of the sales can help you decide if you should increase your budget or further adjust your advertising campaign to better target customers. You may also want to know what the Click-through rate or CTR is for your advertisement. The CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered. This means that your CTR would be 1% if your banner ad was delivered 100 times and one person clicked on it. There are also statistics packages that can help you measure your website traffic (e.g. number of visitors, where visitors are coming from, where they are going, what pages they are visiting on your website, how long they are staying).

Case Studies

Los Marineros

Proin faucibus, nunc vitae hendrerit mollis, eros erat congue odio, sollicitudin aliquam nisi arcu a diam. Vivamus fringilla risus diam, ac mollis felis ultricies faucibus.

VIEW DETAILS

InfluxData

Sed lacinia urna quis purus aliquam volutpat. Suspendisse sagittis elementum dui, ut feugiat dolor luctus vitae. Morbi pellentesque, ipsum ut condimentum tristique, odio massa hendrerit.

VIEW DETAILS

Pin It on Pinterest

Open chat
1
Hola es un gusto saludarte! Porfavor avisanos como le podemos ayudar?